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While calculating your market share it is important to understand the market potential.
The potential of body and paint business of a bodyshop is nothing but the multiplication of the accident rate to the number of vehicles in the market.

The collision rate or accident rate varies with the type of city, the driving habits of the people, and the type of public infrastructure you have- like roads, parking, etc.

Kindly avoid depending on competitor data or indecisive numbers available from various sources to decide and target your market share.

Bodyshop business potential can be calculated by multiplying the collision rate or accident rate with the active car park of your bodyshop/dealership.

When you invest or plan for bodyshop business, calculating this will be the most important thing you need to do in order to ensure a timely return on investment

Understanding the business potential will help you to set the right target, which is crucial for ensuring the right amount of investments, in terms of infrastructure and manpower.

While deriving the bodyshop target you must understand the market potential, industry trends, market coverage, bodyshop production capacity, etc.

In most cases, the business owners are nescient in setting the right target for bodyshops, which results in revenue loss, customer dissatisfaction, and employee demotivation.

Most of the bodyshops depend on the numbers given by the third party here. In the market, many parties may come out with various percentages. However, at the end of the day, those numbers will not provide you with any actionable nor results.

Firstly, to ensure that you are in the right direction, you need to have a mechanism to understand your overall consumption of paint and ancillary materials.
To authenticate the same, you also need to ensure that the production team follows the correct repair methods.

In brief, first, you need to ensure that the correct repair process is in place in order to control the cost of consumables

If your bodyshop output (number of repairs) is growing with respect to your active UIO, you can assume that you are having a healthy business growth. If only your labour and parts sales are increasing, and the number of repairs is only fluctuating, it means that you are having a non-sustainable growth

If all these parameters are stagnant over 6 months you need to consider that your business is not having any growth